Chatbot, virtual assistant, interactive agent, and artificial conversation entity are a few of the many names people are calling this growing trend in automation and business continuity.   …

Freshdesk is one of the most popular customer support platforms in the market. In fact, Freshworks, the parent of Freshdesk, was Gartner’s only “Visionary” on the Gartner…

Today’s customer journey consists of 140 touchpoints online and offline that influence your customer’s decisions to buy and re-purchase. As the customer journey spans the entire…

Turning crisis into opportunity: When volatility is the new normal, how are marketers and brands adapting? Each and every crisis is an opportunity to start positive change and take…

Omnichannel is a mega trend defining everything from marketing, to finance, IoT, and everyday life.While it may seem like everything is omnichannel – is it really? When there’s popular…

In a bitter dispute with Apple, Facebook has made its case very clear that upcoming changes with iOS 14 will impact their ability to receive and process conversion events. Apple will,…

Considering WeChat integration? WeChat is a crucial component of any global engagement strategy for businesses with international customers. Attracting 1.17 billion worldwide…

With a market penetration rate close to 100% in China, WeChat is the nation’s largest Instant Messenger and acts as a combination of Apple Pay, Facebook, Instagram, WhatsApp, Google…

WhatsApp Business: Get conversational with customersToday, deeper customer relationships are not something that can be achieved by advertising, but by getting more conversational.…

Video killed the radio star, DVD killed the video star, and now streaming is Queen above all. It’s easy to ignore our favourite channels when a newer and better one comes along. Likewise,…

In a tit for tat exchange decades in the making, the US ban on Chinese apps WeChat, TikTok and others has made plenty of global headlines recently. With China refusing to let dozens of…

A look at omnichannel Facebook Messenger integration at maaiiconnect. Today’s customers are very high maintenance and they have little tolerance for service that doesn’t meet…